We can't technically go as far as saying that everybody wears underwear - you know who you are - but we can safely say that drawers, panties and underthings are fairly ubiquitous. Just ask Hanes, Boxer, Playtex, Calvin Klein or Victoria's Secret whether it's a profitable space. A new, would-be player is taking the plunge and looking to crowdfund her underwear company, Knix Wear, which takes a slightly novel approach to the market for ladies' intimates. Joanna Griffiths is marketing specifically ...
We can't technically go as far as saying that everybody wears underwear - you know who you are - but we can safely say that drawers, panties and underthings are fairly ubiquitous. Just ask Hanes, Boxer, Playtex, Calvin Klein or Victoria's Secret whether it's a profitable space. A new, would-be player is taking the plunge and looking to crowdfund her underwear company, Knix Wear, which takes a slightly novel approach to the market for ladies' intimates. Joanna Griffiths is marketing specifically ...
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